CODE BLUE RECOVERY DRINK
Origin Agency worked with Code Blue Recovery Drink to refresh and refine the brand positioning as they launched 3 new flavors. Origin created the identity, packaging, website and Facebook page for Code Blue. We worked with the Code Blue team to clearly communicate both the brand benefits and the appeal of the new flavors. We had to be mindful of the need to update the brand’s packaging while also maintaining the core brand identity that had built a core of loyal consumers.